Featured Product Design
Mobile Order Dining at Disney World
One of my most anticipated product features launched recently - my team at Disney designed and shipped the Mobile Order service for fast casual dining at Disney World, now available in the world of Avatar. Frictionless ordering, customizations, and add-on special offers are simple and easy to use. Exciting to see something like this go from whiteboard to prototype to digital product live in market. Check out the case study to see Mobile Orders come to life!
disneyland mobile app
My first app launch was part of the team designing the official mobile app for the Disneyland® Resort, released in 2015. Using an iPhone or Android smartphone, guests can buy tickets, book dining reservations, see wait times, browse maps, locate Disney Characters appearing throughout the parks and manage their vacation from start to finish.
mobile Dining reservations
My team designed the new and updated mobile dining reservations feature for both the official Walt Disney World® app and the Disneyland® app. As the Lead Designer on the project, I worked closely with my UX counterparts to concept and design the end to end booking experience on mobile.
Mobile Ticket Sales, eCommerce
My first major feature release was the mobile ticket sales and park admission eCommerce feature for both the official Walt Disney World® and Disneyland® app. As a Senior Visual Designer on the project, I worked closely with my UX counterpart to concept and design the end to end eCommerce experience on mobile.
Concept Development & Creative Direction
These are temporarily hosted on Adobe Portfolio; my apologies for the weird outbound link, I promise I'll fix that soon!
Target: Justice League
Our team was challenged with bringing DC Comics' Justice League to Target.com in a compelling and meaningful way. In addition to building a landing page for Justice League on Target.com, we had the unique opportunity to pitch a series of digital extensions to help support the digital campaign. The result: we won the opportunity to concept, build and shoot a series of Justice League themed images that would become pins on Target's Pinterest page. This was an extraordinary opportunity for me, and is still one of my all time favorite creative projects.
For three weeks, a small team of designers, a copywriter and strategist came up with over 80 craft, recipe and activity ideas for moms & dads to complete with their children. Our client narrowed down the selection to 12 images, and with a mix of sketches and reference images, we built a shot list and got down to business...
TARGET GROCERY: Concept design
From concept to execution - our creative team and stylists delivered compelling and delicious looking recipes with a fashion twist.12 months, over 30 recipe and styling concepts, about 100 sketches later... the Target Grocery work was demanding and infinitely satisfying.
As Senior Designer, my role was to concept different creative ideas, blending fashion styling with a seasonal approach, such as "back to school essentials" or "game day snacks." I would work with a small team of copywriters and art directors to define the vision, present sketches, and support on set production to bring the concepts to life in photography for digital executions on Target.com/grocery and Target's recipe portal online.