Lead Designer / Art Director

I'm coming up on 15 years working in digital agencies, startups, corporate and government organizations, so I'm used to the tightest constraints and the toughest clients. My background is in old school graphic design so I will always lean towards visual communication and designing for emotion. But over the years I've jumped head first into all things digital, interaction and experience design. Some people talk about "full stack design;" I'm not sure I'm there, but I love research, discovery, and bringing a concept to execution. I don't get too far into code, but I experiment with all the fun prototyping tools out there. I forge deep partnerships with engineers of all platforms, product and business analysts, managers, executives and stakeholders. 


Experience Design & art direction

Imagination & emotion, bullet-proofing ideas, crafting a narrative and forging partnerships

It starts with a passion and curiosity for discovery & research, relentless whiteboard work, a bottomless well of imagination and perspective, and resilience to ambiguity. When I roll up the sleeves, I fuss over the details in a loop of iterative design rigor. I'm used to estimating, workshopping problems and negotiating for resources to get the work done. My teams are champions of design process, while I clear the runway for their success and craft meaningful stories to bundle it all up for stakeholders.

Professional Focus: 

Experience Design with emphasis on UI / Traditional Art Direction / Nurturing and Energizing Creative Talent


Business Verticals:

Hospitality, Food & Beverage, Travel, and eCommerce categories.

I’m at my best when I’m standing in front of a whiteboard, tracing out ideas and pushing on concepts with designers and cross-discipline partners. I build things, I break things, I tinker and experiment. I fail, then try again. More than anything, I love to get people excited about ideas and help solve design problems for globally cherished brands.
— Work Statement