My team designed the new and updated mobile orders feature for the Walt Disney World® app. As the Lead Designer on the project, I worked closely with UX and UI counterparts to concept and design the end to end booking experience on mobile. I was personally responsible for both ideating and executing on visual design & UI. Together, we worked directly with product managers and engineers to estimate, workshop, design and launch a simplified and easy to use digital utility for park guests to help place mobile orders for food quickly and efficiently.
As Lead Designer on a cross-discipline and partially remote team, I led and art directed the feature design from end to end, from concept to execution, relying on a mix of deeply talented interaction and visual designers to own many of the detailed design tasks.
My role was primarily leading and facilitating concept and whiteboard sessions with our designers, driving both high level and low level tactical creative vision for the team to work towards, estimations and resource management, managing streams of workflow and process, as well as getting in the weeds to help support our designers.
I had the opportunity to present to senior leadership and executives, build strong relationships with business partners, mentor junior designers, drive the myriad visual design tasks and documentation, as well as build and iterate on InVision prototypes for the feature.